Broderick Group Limited Breaks £25 Million Annual Sales Barrier in 2024

Broderick Group Limited is proud to announce a monumental achievement, surpassing £25 million in annual sales for the year 2024. This milestone confirms our status as the largest UK vending operator through organic growth, driven by a steadfast commitment to excellence and innovation.

Our Journey to Success

Our journey to this achievement is marked by hard work, a deep understanding of our strengths, and strategic investments in technology. By future-proofing our systems, technology, and equipment, and fostering an inclusive culture among our staff, we have built a foundation for sustained growth. Our team members embrace the “we and our” culture, which has been instrumental in our success.

Long-Term Partnerships

This approach has resulted in long-term partnerships, with customers staying with us for an average of 15 to 20 years. Our clients trust us not just for a term but for the long haul.

Pioneers of Innovation

At Broderick Group Limited, we are pioneers of sustainable innovation. Our bespoke telemetry system, developed with Coges and KTP funding and monitored by Microsoft and our data team, was the first contactless system to integrate seamlessly with Crane and Coges. This system enables basket and multi-purchase sales which equate to 16% of sales in public places , confirming data for all products in each transaction and allowing for accurate replenishment.

Data-Driven Insights

Data retrieval has been critical in our machine replenishing program. Brands can see their investment’s performance, identifying where it works and where it doesn’t, providing real data at a time when HFSS regulations have brands seeking new experiences in different channels. Additionally, our data monitors lost sales and trends in the service department, overseeing machines in real-time to eliminate malfunctions and downtime, and predicting identifiable issues.

Cashless Transformation

The transition from cash to cashless has been swift, especially after the pandemic, thanks to our loyalty rewarding app, Pay4Vend. With clearing house transactions for cards and mobile payments completed within 24 hours or earlier, we guarantee Sunday’s money is deposited before 11am on Monday morning. This efficiency is unparalleled in the industry.

Currently, cash transactions account for less than 4% of our operations and will be completely phased out by the first quarter of 2025. This shift to cashless ensures that no one ever loses money in a Broderick’s vending machine.

Looking Ahead

Breaking the £25 million annual sales barrier is a testament to our dedication and innovative spirit. We are excited about the future and committed to continuing our growth journey while maintaining the highest standards of service and innovation.

Our growth spans across all sectors, from operations to the DIY sector. Thank you to our dedicated team and loyal customers for your unwavering support. Here’s to many more milestones together!