This year, we collaborated with leading brand, Mars, to bring Halloween excitement to our customers, from student activations to social media giveaways, and we couldn’t be happier with the response we have received!
Halloween Hamper – Pay4Vend Exclusive
During the last week of October, Pay4Vend users had the chance to enter our virtual raffle by simply purchasing any Mars product from a Broderick’s vending machine using the app. Every Mars item vended, from classic Mars bars to vibrant packets of skittles and grab-bags, generated a virtual raffle ticket entering users into a draw to win a Halloween hamper – if you’re a Mars lover, this was your time to shine!
Our Halloween Hamper was packed with Mars goodies, skittles, m&m’s, bounty’s, galaxy bars, magic stars, maltesers, starbursts, snickers and (of course) mars bars, as well as festive surprises such as a Jack Skellington mug, spooky rings and mini cauldrons filled with (yes, even more) sweet treats! What more could you want?
Stanley Cup Giveaway – Social Media Exclusive
We decided to bring the Halloween fun to our social media by asking our followers on both TikTok and Instagram to guess how many m&m’s were packed into a jar here at Broderick’s HQ, with the closest guess winning a brand-new Stanley cup! With some guesses being over a thousand out, and others being less than 10 away, gut instincts were seriously put to the test. We were thrilled to see such a positive response, with numbers of guesses continuing to rise!
Halloween Activation – University of Salford Exclusive
To top off our festivities, we decided to bring some Halloween excitement to students at the University of Salford. On the 31st of October, we headed down to the campus with our jar of countless m&m’s, boxes of m&m crispy bars from Mars, hundreds of Pay4Vend flyers and 5 vibrant Stanley cups.
We started the day by offering students a chance to guess how many crispy m&m’s were in the jar to win a Stanley on the spot! With a very specific number, we were surprised to have a winner within the first 10 minutes of the event … With the unlikelihood of guessing spot on the first time, we allowed students up to three guesses each; seems generous, but for some, it took a lot more than that to even get close! We even had physics students trying to make precise calculations … When all of the Stanley’s were handed out to our lucky winners, we ran one final challenge – guess how many to win the full jar! And soon enough, the Stanley’s, and all of the m&m’s, were gone.
But nobody went home empty handed; regardless of how accurate their guess was, they all received an m&m crispy bar from our very generous brand partner, Mars. These went down a treat, paired with our Pay4Vend flyers to share the news of our student-exclusive credit offer – put £10 on the app and get £20 free credit to spend across all campus vending machines, on us, with no expiration date!
We were grateful to see such a positive response from the students, with smiles all around, whether it was from receiving a crispy treat, learning about Pay4Vend, or winning a Stanley cup – thank you University of Salford!
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Halloween Round-up
At Broderick’s, we are proud to host our loyalty and rewards app, Pay4Vend, and always seek finding new ways to build engagement with our customers. From prize draws and brand partnerships to in-person activations, we always strive to put a smile on our communities’ faces and ensure their vending experience is as seamless and rewarding as possible.
Stay tuned for our winner announcements and future giveaways!
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