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Retail-on-Demand Success with the NHS

Fara Khan | 25 April 2025

Quarter one figures are in – and the results speak for themselves.

At a leading NHS Trust, Broderick Group’s Retail on Demand concept, delivered in partnership with the Co-op, has recorded a 26% increase in revenue – even while operating with 16 fewer machines than the previous supplier.

Our machines, powered by Broderick’s own bespoke AI and telemetry systems, are filled more often, cleaned more thoroughly, and serviced more frequently than industry standard. The result? A seamless, high-performing vending experience that benefits everyone – from Trust management teams to front-line NHS staff.

 

Broderick’s Technology Ahead of the Curve

Broderick machines know what’s needed before anyone else does. Our real-time telemetry ensures a quick response to refill requirements, as well as strategic maintenance. Products are stocked based on demand, not deals; we place brands in our machines because they deserve to be there, not because they paid to be.

 

Broderick’s Own Choice & Control

At Broderick’s, we don’t just deliver products, we deliver value through control. Because we own our vending assets and control the offering, we’re free to work with brands based on quality and customer preference, not obligation. This allows us to build an offer tailored to our customers that drives revenue, engagement, and relevance, without compromise.

Our vending service offers affordable pricing, loyalty rewards via the Pay4Vend app, and a commitment to wellbeing and choice, with new options like Huel and MyProtein entering the mix. Our vending supports active lifestyles and real-world budgets.

 

Recognition & Results

These record-breaking numbers don’t just make us proud – they validate our vision. Recognised as the Best Vending Operator in the UK, Broderick’s continues to lead innovation and quality in the vending industry, delivering real value through smart retailing, superior service, and a people-first approach.

We’re delighted by the response from the NHS Trust, and even more excited for what’s next.
Because when it comes to vending, nobody does it quite like Broderick’s!

 

See our official case study figures below!

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